11.23.21

The Top Ways To Advertise Locally Online

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Coming up with a solid marketing strategy for your local business can be a challenge. Many offline techniques are a bit outdated. However, just because your company is focused mainly on local sales doesn’t mean you can’t advertise online. Many people looking for a nearby place to shop or eat use the internet to find it. To ensure you get the attention of these people, follow our list of the top ways to advertise locally online.

Begin With a Google My Business Listing

The amount of people that find new places to eat simply by searching “food near me” is staggering. That’s why this needs to be the first thing you do if you haven’t done it already. It’s super easy. Simply go to Google My Business, put in your company’s name, address, phone number, and hours of operation, and you’ll be all set. If you want, you can add some additional information, but as long as the basics are there, people will discover your store.

Put Up Some Online Ads

Once that’s all taken care of, it’s time to start advertising. Contrary to popular belief, not all online ads have to lead to online storefronts. They can also go to your company’s home page or a landing page that’ll tell people more about who you are and what you offer at your location. Granted, this might not convert as well as an online store, but it’s a way to get people to know about you.

Just be sure to use location-focused keywords, or else you’ll get people who live nowhere near you clicking on your ads. It can be tricky finding local keywords that’ll be the most effective, but there are a lot of techniques to finding good ones. Once you have those set up, you should only be gaining the attention of people who live nearby.

Start Writing a Blog

If you don’t want to spend a bunch of money on online ads, there are free ways to get people’s attention. The best one is by writing a blog. You can write posts that talk about all sorts of topics and questions regarding your business. This helps confused consumers and also shows them a company that can fix their current predicament. Use local keywords and optimize your SEO to show up in relevant search results.

Use Targeted Emails

Ask for people’s emails—whether it’s through a subscription or asking them in your store. With their emails, you can send them the targeted ads; it’s a surefire way to get people’s attention. Plus, since they chose this service, they’ll be way more likely to act upon your offers.

To make this top way to advertise locally online one of the most effective, target people individually. Figure out what they do and don’t like and send them ads that’ll show them the things they’re most interested in. This will help you find more success.

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