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Discover how to improve the performance of your WordPress site with SEO techniques
It is very important to be well-positioned on search engines. But how do you do that? Applying SEO ( search engine optimization, translation ) techniques to the content of a website. With this feature, it is possible to become an authority on the subjects you are skilled in and be well ranked.
To assist in positioning in search engines, we have selected the main SEO practices in WordPress. Adopting this strategy, the website’s performance will increase exponentially.
How does SEO for WordPress work?
The first step to start implementing an SEO strategy for WordPress is to download a specialized plugin for this. One of the best on the market with this function is Yoast. It does an analysis of the content and gives information on how to optimize, ranging from the repetition of words to the length of each of the paragraphs. Download Yoast for WordPress here.
Why use SEO with WordPress?
As the popular saying goes: “time is money”. People are on the internet and want quick answers to their questions and a solution that can be solved immediately. They won’t spend forty minutes looking for something that needs only five.
With an SEO strategy in WordPress, it is possible to deliver content exactly the way the user needs it: with quick answers and solutions. In this way, the performance of the website can grow and generate more profits.
Checklist of 5 SEO techniques in WordPress
There are countless SEO techniques that can be used on a WordPress site. It is necessary to apply all 5 that will be indicated. Make an analysis that fits the needs of the site.
1. Have a sitemap
SEO is not just about structuring texts. With a sitemap, it will be possible to leave the entire site structured. Like a map, it will help the search robot and the user to navigate and find pages on the site.
There are two ways to make a website’s sitemap: sitemap.XML and sitemap.HTML. The difference between them is quite simple. XML is the map for the the search robot, unlike HTML, which is for the average user. You can download Google XML Sitemaps plugin here.
- Activate the XML sitemap configuration: the sitemap will allow the robot to find the site pages very easily. The more organized the architecture of the site is, the better the search engine results.
2. Breadcrumbs to optimize your website
The term Breadcrumb refers to one of the most famous fairy tales in the world: Hansel and Greta. In the story, the siblings throw bread crumbs to show their way through the forest. Breadcrumbs in SEO do basically the same thing. It indicates the path the user took on the site.
With this information, it is possible to outline a structural navigation strategy that creates paths for the user to browse the site and access various pages.
Breadcrumbs will assist in choosing categories, subcategories, visual elements of the website and even be in the style of the font you like.
3. Use Google Analytics
One of the best tools for managing a website is Google Analytics. They give all kinds of information on their site. From simple statistics of how many people accessed the site to which links hit most.
In addition to being a tool that can help check if the SEO strategy is working or not, it can also help to set up the SEO plan. What are the subjects that interest the public? Which links are of most interest to the user? What time does the site have the most traffic?
All of this information can help to put together an action plan so that the user has a better experience on the site and finds it more easily as well.
4. Structure of permanent links
It is not just the title of the article or its content that influences the ranking of a website. It is very important to structure the permanent links. When creating a URL for a website, it must be friendly and with accurate information about what it is offering. This will facilitate Google’s positioning.
When structuring the URLs of a website, take into account the context (the user must know what the link is about, and not have random numbers and letters), simplicity (less is more, use objective words when assembling the link), and punctuation (to separate words).
5. Fix broken links with 301 redirect
When the user tries to enter a website and it gives an error, it is because the link is broken. The main reason for this happening is because the domain of the site has expired or it was just simple typos.
When the spelling is wrong, just correct it and continue browsing. But if it is the case of the domain being expired or the site has undergone any link changes, it is necessary to make a redirect.
The 301 redirect is a kind of instruction to the server stating that link X has become link Y. If a user does not know about this change, they will be automatically sent to the new domain.
But how does this influence SEO? With the change of domain, in theory, it would be necessary to recover all authority. The 301 redirect causes everything that was built in the past domain to be transferred to the new one. It will not be necessary to search for rankings from scratch.
We hope this post helped you! If so, leave a comment below.