10.18.21

A Holiday Checklist for Small Businesses

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Getting your business ready shouldn’t give you a hard time, in fact, it should be something that you look up to. Getting your business in order for the holidays, and changing your normal schedule to match the holiday celebrations can prove to be stressful. That is why Kamilion Web presents the following checklist for you that’ll help smooth the process.

1. Craft a marketing plan.
Depending on your business, marketing strategies might differ from other small businesses. However, adjusting your marketing strategies during the holidays is important, regardless of the products you sell or the services you provide.

There are several factors other than your type of business you should consider when coming up with a holiday marketing strategy. It’s important that you have a plan, because statistics show that sales go up during holidays.

2. Holiday product lines.
Are you going to offer any holiday-specific products? If not, you should consider doing this. Most buyers enjoy staying in the holiday spirit, so are highly unlikely to buy customized holiday products, compared to normal everyday products.

You can do this by creating a new line of products, and also have a holiday limited edition. These products can be marketed as holiday gifts, create banners, and social media posts to attract buyers to your store.

Photo by Quang Nguyen Vinh from Pexels

3. Email Marketing.
We can all admit that most of the promotional emails we receive end up in the trash almost all the time. That is why your email should be super attractive during the holiday season. It should stand out that if anyone receives it will be drawn to opening and reading.

Make them less promotional or sales-focused, and maybe more fun and interesting to your readers. Great something unique, like a gift line accompanied with an attractive image.

4. Decorate your space.
Decorating your shop won’t necessarily improve your sales, but getting into the holiday spirit is a fun way for your customers and workers to enjoy spending time in your shop. It’ll make the experience more enjoyable for them.

Adjust your lighting, music, and decorations to match the holiday. Adding candles or air fresheners that reflect the holiday season can also be a great addition. Because of the pandemic, your store can offer designed masks, with your business’ name and holiday decor on it, it’s also a great marketing idea.

5. Social media.
Ensure that you are still pushing content on social media during the holidays. This helps them keep engaged with your brand during this season. You can create simple videos that’ll encourage them to use your products.

You can also customize all your online platforms to match the holiday. For instance, creating holiday posts is a great way of customizing your accounts. Consequently, you can redesign your online banners and graphics to match the holiday spirit. This creates a good impression for your business and separates your business from the competition.

The most interesting part is that you don’t have to pay to have your banners redesigned; you can use a free online banner maker to do it yourself. You simply choose an icon and style then add any text you need. There are a variety of templates you can choose from, so there’s no limitation.

Sales during holiday seasons are always on the rise, and making adjustments in your business to match the season is vital if you want to grow your business. Decorate your space, have a party for your employees, have a marketing plan, and make adjustments to your social media. These simple steps will help you greatly help your business.

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